Branding for a special brand dedicated to have meaningful and motivational daily interactions through a personalized coaching process.
The brand seeks for you to see the best version of yourself: “You become what you believe”.
The concept is inspired from: “Your mind is your greatest power”. The power to manifest that our mind has, as well as its effects on our reality.
The brand takes inspiration from the patterns created by neural activity. It also takes as a visual reference the sacred geometry of nature and the mirage of the microcosm and macrocosm. Both are themes that underpin the intertwined relationship of the mind and our material universe.